Email this article A Study of Customer Response to Brand Imitation, in Pune city
Abstract
customer response for the banded and imitated product
in the market. It also provides the customer reaction
towards the imitated products and the image of the
branded products. Researcher also gave the effect of the
imitated product on customers and its respective brand.
The image of store depends on existence and
nonexistence of the imitated brand. According to the
author the customer buys the branded product and not
the imitated product. As we know manufacturer and
producer invest on the R&D for a particular product
and the imitators use that readymade information
making copy of the product and selling in cheap rate
and make their profit where the main investors
incurred a huge losses and demotivate the employer,
manufacturer, and producer. But at the same time it
provides the similar product to the customer in low
rate. But this similar product may not have up to the
mark quality.
Keywords
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