A Case Study Of: Clint Relationship Management (CRM) Practices In Selected Organized Retail Outlets

G Rakesh Naidu, R Hemanth Babu

Abstract


Today in the profoundly aggressive business sector, expanding client requests retail outlets understand the significance of client relationship administration. The absence of comprehension on Customer Relationship Management (CRM) is dependably a worry among the administration suppliers particularly retail outlets, retailers have their own specific manner of dealing with their associations with the clients. Under this contextual analysis of CRM Practices in Selected sorted out retail outlets in Indore city examines about systems embraced, retail outlets can hold the client relationship. Comprehend the commitment of CRM of the retail outlets regarding its goals. The point of this contextual investigation discovering and distinguish these issues sway on client desires through actualized CRM retail outlets can enhance the association with clients.

References


Prof. L.Anuradha & Dr.T.Vijayalakshmi “A Study on CRM in Apparel Retail Sector’’ V.R.Siddhartha Engineering College, Vijayawada, IJEMR - Vol 2 Issue 7- July 2012 pp 1-7.

Thirumal Azhagan & Dr. P. S. Nagarajan , Analytical Study On Retail Service Quality Of Organized Retail Sector In Trichy. Amet Journal of Management, July – Dec 2011, pp 75-83.

U. Dineshkumar, P.Vikkraman (2012), Customers’ Satisfaction towards Organized Retail Outlets in Erode City. IOSR Journal of Business and Management Volume 3, Issue 4 Sep,-Oct. 2012, pp 34-40.

Liu, Yuping (2008), “The Long Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty,” Journal of Marketing, vol 71,pp 19–35.

Venkatesan, Rajkumar and V. Kumar (2004), “A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy,”Journal of Marketing, vol 68, pp 106–125.

Verhoef, (2001), The Impact of Satisfaction and Payment Equity on Cross-Buying: A Dynamic Model for a Multiservice Provider,Journal of Retailing, vol 77, pp359– 378.

Jagdish Sheth and Atul Parvatiyar (2001) ,Customer relationship management emerging concepts tools and applications ,Tata mcgraw hill, pp 6.

Rushforth, J.A. Maximizing relationship value with CRM systems: why commercial banks need to move beyond contact management to true customer relationship management. Journal of Interactive Marketing,pp 121-136,

Dhruv Grewal, Michael Levy, ‘Retailing research: Past, Present and the future, Journal of Retailing,Babson college, wellesly, MA, USA 2007.

Customer for Lifetime: A Winning Customer Relationship Management Approach-Pravin Patil Ninth AIMS International Conference on Management, January april 2012

Suhasini Kaul, ‛A conceptual note on influencing store loyalty: Implications for Indian Retailers’, W.P.No.2006-10-06, October 2006, IIM.

S.Shammugasundaram, ‘CRM, Modern Trends & perspectives’ Phi 2008, pp 5-6.

Marketing Management.” Eleventh edition ‘philip kotler’2003 pp. 59-76,535-541.

Zainual Bashar Bhutto, Rambalak Yadav, Vikram Singh’ Consumer Perception of Retail Outlets: A Comparative Study of BigBazaar and More Megastores.

Swapna pradhan ‘’Retailing management’’ Tata Mc Graw Hill, 2008, pp-19-28,106-125,334-335.


Full Text: PDF [Full Text]

Refbacks

  • There are currently no refbacks.


Copyright © 2013, All rights reserved.| ijseat.com

Creative Commons License
International Journal of Science Engineering and Advance Technology is licensed under a Creative Commons Attribution 3.0 Unported License.Based on a work at IJSEat , Permissions beyond the scope of this license may be available at http://creativecommons.org/licenses/by/3.0/deed.en_GB.